The First & Only Social Media Analytics Platform
2WayAnalytics is a one-of-a-kind and unique solution—built as a modern analytics platform for Social Media. While others provide basic web reporting as part of their content management platforms, we deliver a full-scale analytics platform featuring AI insights, interactivity, drill-down, and cross-analysis as a service to transform your Social Media strategy.
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What Sets Us Apart?
AI-Powered Sentiment Analysis
Understand audience emotions in real time to refine messaging and strategy.
Cross-Platform Comparison
Side-by-side performance tracking to identify top-performing content.
Role-Specific Insights
Custom dashboards tailored for executives, marketers, and coordinators.
Seamless Integrations
Enhance, not replace, your current marketing tools with advanced analytics
Real-Time Updates
Instant tracking, eliminating delays in decision-making.
Our Modern Analytics Platform vs Competitors’ Web Reporting
Our core specialty is Social Media Analytics. This comparison is based on standard analytics platforms; it does not cover content management and scheduling features
| Features |
2 Way Analytics
|
Sproutsocial
|
Buffer
|
|---|---|---|---|
| Unified Dashboard |  All platforms in one
view |
 Individual reports only
|
Individual reports only
|
| AI-Powered Sentiment Analysis | Real-time audience sentiment tracking
|
No sentiment analysis
|
No sentiment analysis
|
| AI-Driven Recommendations | Actionable insights & trend analysis
|
Basic reporting analytics
|
Scheduling-focused
|
| Real-Time Updates | Instant performance tracking
|
Periodic updates
|
Static post-performance data
|
| Social Media Analytics Platform | Drill-down, interactivity
|
Basic insights only
|
Basic insights only
|
| Analytical Reporting | Advanced, customizable reporting
|
Limited reporting
|
Limited reporting
|
| Interactive Dashboards | Dynamic, responsive
|
No interactivity
|
No interactivity
|
| Drill-down analytics | Drill down from campaign to comment level
|
no drill down
|
no drill down
|
| AI Capabilities | Extremely advanced use cases
|
Basic use cases
|
No AI
|
| Self-Service Analytics | Yes
|
No
|
No
|
| Customization | Unlimited
|
Limited (W/ Widget)
|
Limited (W/ Widget)
|
| Consumption/Integration of SM Data | Yes
|
No
|
No
|
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No Installation Required
Cloud-based and ready to use from day one.
Free 14-Day Trial
Experience the platform risk-free.
Scalable for Any Industry
Sports, retail, entertainment, finance, and more.
Take Control of Your Social Media Strategy
Elevate your analytics with 2WayAnalytics—the only platform delivering
unified data, AI-driven insights, and real-time tracking.